Colorado Springs, Colo. – Focus on the Family is teaming up with Atlanta-based gmc (formerly Gospel Music Channel) to provide its constituents with a broader range of products and services from quality advertisers. Under the new partnership, gmc will serve as Focus on the Family’s exclusive advertising agent, connecting its constituency with family-friendly advertisers in both the general market and Christian arenas.
"Focus and gmc share a commitment to helping families thrive," said Rich Caldwell, director of Business Services for Focus on the Family. "This alliance enables us to combine our experience and expertise to benefit the families nationwide who look to us for trustworthy information."
gmc has a world-class reputation for customer service and is well-connected in key markets such as New York, Nashville, Atlanta and Los Angeles.
"We’re thrilled about the opportunity to work together to bring quality products and services to the Focus audience," said Gabriel Aviles, gmc’s director of Digital Sales & Partnerships. "The collective strength of gmc’s relationships combined with Focus on the Family's highly educated, engaged and loyal audience will create a one-stop shop for connecting constituents with products and services via web, email, print, radio, television, social media, video-on-demand and more."