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Focus on the Family Launches New Facebook Page

Improved functionality, interactivity match even top business sites

July 22, 2010

Colorado Springs, Colo. – Focus on the Family debuted its new Facebook page today, exponentially increasing the global Christian ministry’s ability to leverage social media to help families thrive.

The site – www.facebook.com/FocusOnTheFamily – offers users advanced interactivity and functionality, rivaling the fan pages of some of the best-known, most technologically savvy companies in the world.

"You know, PR people aren’t supposed to use clichés like 'state-of-the-art' and 'cutting edge' – so I won't," said Gary Schneeberger, Focus’ vice president of ministry communications. "But a visitor to the site who’s not under the same professional restrictions – it may be a challenge to avoid those kinds of phrases."

Focus on the Family availed itself of every application Facebook offers for its fan pages to create a multimedia experience that is fun and informational. It’s organized into five tabs: 
 

  • Marriage and Parenting, which offers time-tested resources relevant to today’s busy families
     
  • Jim Daly, featuring exclusive content about Focus’ president as he travels the nation and raises his own two boys alongside his wife, Jean
     
  • Enfoque a la Familia, full of Spanish-language family resources specially designed for U.S. Hispanics
     
  • Broadcast, which will allow users to listen on demand to Focus on the Family’s internationally known daily radio program
     
  • Family Store, which features trusted resources from the nation’s top family experts designed to help couples and parents as they journey through life

"Most Facebook fan pages – think celebrities and TV shows  –  are 100 percent marketing-driven; their sole focus is to get you to watch, listen to or buy something," Schneeberger said. "Ours is something overwhelmingly different – it's not about selling products, but helping families.

We’re in the Facebook space to give, not get."

 

Reaching more than 220 million people in 155 nations, Focus on the Family is a Christian nonprofit organization dedicated to serving, strengthening and defending families worldwide.  Founded in 1977, Focus on the Family provides practical tools, spiritual resources and emotional support to families at every stage of life. Focus on the Family is online at www.FocusOnTheFamily.com .

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