Focus on the Family Teams Up with gmc to Provide Quality Advertising to Constituents
Partnership will connect families with family-friendly ads
July 12, 2011
Colorado Springs, Colo. – Focus on the Family is teaming up with Atlanta-based gmc (formerly Gospel Music Channel) to provide its constituents with a broader range of products and services from quality advertisers. Under the new partnership, gmc will serve as Focus on the Family’s exclusive advertising agent, connecting its constituency with family-friendly advertisers in both the general market and Christian arenas.
"Focus and gmc share a commitment to helping families thrive," said Rich Caldwell, director of Business Services for Focus on the Family. "This alliance enables us to combine our experience and expertise to benefit the families nationwide who look to us for trustworthy information."
gmc has a world-class reputation for customer service and is well-connected in key markets such as New York, Nashville, Atlanta and Los Angeles.
"We’re thrilled about the opportunity to work together to bring quality products and services to the Focus audience," said Gabriel Aviles, gmc’s director of Digital Sales & Partnerships. "The collective strength of gmc’s relationships combined with Focus on the Family's highly educated, engaged and loyal audience will create a one-stop shop for connecting constituents with products and services via web, email, print, radio, television, social media, video-on-demand and more."
For advertising opportunities, please contact Gabriel Aviles at firstname.lastname@example.org or 615-480-8406. To schedule an interview, please contact Carrie Kintz at Carrie.Kintz@fotf.org or 719-531-3312.
About Focus on the Family
Focus on the Family, which reaches about 238 million people in 130 countries, is a global Christian ministry that helps families thrive. We provide help and resources for strengthening believers in their faith and sharing the gospel; building resilient marriages that reflect God’s design; equipping parents to raise their children with a thriving faith; advocating for the preborn, orphaned and life at every stage; and engaging the culture through a biblical worldview. Visit Focus online at www.focusonthefamily.com/ and on Facebook at facebook.com/focusonthefamily . You can follow us on Twitter at twitter.com/focusfamily .
gmc ( www.watchgmctv.com ) is America’s favorite channel for uplifting music and family entertainment. In 2010, The Parents Television Council™ awarded its Entertainment Seal of Approval™ to gmc for being "an authentic family-friendly cable network." gmc was the only television network to receive the highly coveted honor last year. gmc can be seen in nearly 48 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224. CONTACT: Mark Braff/Braff Communications LLC/201-612-0707.