Focus on the Family Wins Two 2013 NRB Awards
Ministry recognized for online and social media efforts
March 04, 2013
Nashville, TN. – Focus on the Family won two awards at the 2013 National Religious Broadcasters (NRB) event: “Best Ministry Website” for Pluggedin.com and “Best Use of Social Media” for its “Today, I Will” campaign.
Plugged In helps parents navigate the entertainment world by providing thoughtful movie, TV, music and video game reviews. The website gets more than 1 million visits every month and in addition to entertainment reviews includes the Plugged In blog and podcast. It debuted its “Best of” movie and music lists to highlight 2012’s family-sensitive movies and entertainment with redeemable messages.
“Today, I Will” launched during the back-to-school season and encouraged families to incorporate small acts of kindness into their daily routines. The campaign used social media channels such as Facebook, Twitter and Pinterest to get people to visit the landing page, engage with content and download an interactive PDF. A Facebook app gave users the ability to place a “Today, I Will” sticker on their photo and post it on their wall.
About Focus on the Family
Focus on the Family, which reaches about 238 million people in 130 countries, is a global Christian ministry that helps families thrive. We provide help and resources for strengthening believers in their faith and sharing the gospel; building resilient marriages that reflect God’s design; equipping parents to raise their children with a thriving faith; advocating for the preborn, orphaned and life at every stage; and engaging the culture through a biblical worldview. Visit Focus at FocusontheFamily.com or on Facebook and Twitter. You can also follow the Focus PR team on Twitter.