Advertising and Kids

Kids are bombarded with advertisements from every possible source: billboards, posters, clothes sporting characters or brand-name labels, TV commercials, websites and radio blurbs. Often, even though kids don’t have their own income yet, this advertising is aimed directly at them.

Many parents have no idea that their 3-year-old recognizes McDonald’s golden arches and Ronald McDonald. Moms and dads are also shocked when their 12-year-old insists on having Abercrombie Jeans and Old Navy shirts — the imitation simply will not do. Why? Because the marketing world has sold kids on the message: “Our product is for you. This is what you need. Nothing else will satisfy.”

How can parents better understand and guard against such outside influences? This series is a good place to start. It offers information you should know and tips to help you temper advertising's influence. For example:

  • Statistics show that children are a rich market for advertisers. How much money is spent on promotions to children each year? And what are kids spending their money on?
  • Find out what marketers do to persuade your children to want something or become loyal to a specific brand name. Discover various marketing strategies.
  • Many parents aren’t sure how to instill logical approaches to spending. Are you at a loss about how to teach your kids the ins and outs of buying and saving? Try a couple of family activities, and read through a variety of helpful tips.
  • Marketers have more than one way to win a child. Will the world of advertising change for your child as she grows older? Learn what to expect in the teen years.

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