Colorado Springs, Colo. – Focus on the Family got back on the gridiron tonight with a 30-second commercial aired during the AFC Divisional playoff game between the Denver Broncos and the New England Patriots.
The spot, featuring children reciting the Bible verse John 3:16, has one simple purpose, according to Focus on the Family President Jim Daly: to share with the game's national TV audience the meaning of the Scripture that has been the No. 1 Internet search term over the last week.
"There's been a lot of buzz lately about what John 3:16 says, and we wanted to help people understand it without having to run to their computer to look it up," Daly said. "For Christians, the verse is the essence of the Good News of Jesus Christ, and when you have good news you want to share it with as many people as possible.
"We hope this helps everyone understand some numbers are more important than the ones on the scoreboard."
It was Focus on the Family, of course, that was behind a 2010 Super Bowl XLIV ad that became the most talked-about Super Bowl commercial in a generation. That spot featured Tim Tebow – now the Broncos' starting quarterback -- and his mother, Pam, sharing a heart-warming story about their pro-life convictions. Interestingly, it was Tebow's performance in his first-ever playoff game last week – passing for 316 yards – that sparked the worldwide interest in John 3:16.
The funding for tonight's spot, like the money for the Super Bowl ad, was specifically donated to the project and not taken from the organization's general fund.
While Focus on the Family is perhaps best known for fulfilling its mission to help families thrive by helping couples strengthen their marriages, raise happy, healthy kids and engage the culture with biblical truth, Daly said the ministry’s overriding aim is to share the Gospel of Christ.
"Offering family advice is not enough," he noted. "To make a real difference, we have to introduce people to the Author of family."
As part of its John 3:16 ad campaign, the group's website – www.FocusOnTheFamily.com – offers a wealth of resources for men and women interested in developing a deeper relationship with God. Among the inspirational and educational content that can be found there is a free episode of the award-winning children's audio series Adventures in Odyssey; a radio broadcast featuring the Christian testimony of former Major League Baseball pitcher Frank Pastore; and the opportunity for visitors to chat live with a member of Focus on the Family's Customer Care staff. The full ad aired during tonight's game is also viewable and shareable from the Web site.
Additional information, including details of a contest where participants can win a jersey of their favorite player, can be found on the organization's Facebook page: www.facebook.com/FocusOnTheFamily.
Focus on the Family President Jim Daly and other ministry spokespeople are available for print, radio and live or taped television interviews (from Focus on the Familys onsite satellite studio) beginning tonight. Call 719-531-3352 or 719-648-4590 to arrange interviews.