Gary Schneeberger directs Focus on the Family’s public relations efforts to raise the profile and impact of the ministry’s many initiatives centered on, among other topics, marriage, parenting, the sanctity of human life, and civic responsibility. He has appeared on CNN, the CBS Evening News and The Fox News Rundown podcast, along with myriad other national and local outlets.
He is the author of Bite the Dog: Build a PR Strategy to Make News That Matters (Niche Pressworks, 2018), a guidebook to the effective practice of public relations. It has been hailed by critics as “helpful and hilarious” and revealing “a brilliant mind, heart and passion for excellence.” Colleagues have recommended it as “smart, clear, cogent, actionable and always thoroughly entertaining.” Schneeberger and his wife, Kelly, have two adult children and live in Pleasant Prairie, Wis.